ia - Image Associates

631 East Bank Street, Fond du Lac, Wisconsin 54935-2853  U.S.A., # (920) 923-1918, email address: jsilah@fdlct.com

Advertising and Promotional Agency / Business Communications

Our philosophy:  Image understands that most people choose their products and services based primarily on their perception of the company or organization itself, not just their products or services.  This perception, or image, is based on everything they see and hear about the company.  Their advertising, building, logo, packaging, products, website and more are all a reflection of that company.

Our mission:  Image's purpose is to help companies and organizations to consistently reflect an image that works for them.  One that brings in customers or clients, instills confidence, leads to repeat business, and helps to promote even that seemingly lost attribute - customer loyalty.

Our Founder: Image Associates is a new company that was created by its owner, John Silah.  John has a bachelor degree in Communications (Speech Major, Radio-Television-Film Emphasis) from the University of Wisconsin - Oshkosh.  He has worked in radio, television and theater.  John describes himself simply as a Communicator.  Image offers many vital services to businesses and other organizations.  Some of those services are listed below in alphabetical order.

Advertising Copy Writing

Do your ads really work?  If not, why not?

Advertising Specialties

Image can put your logo and/or advertising message on almost any product imaginable.  Whether you choose to sell these products, or give them away, they will be out there, in use, spreading your message wherever they go.

Books and Booklets

There is one sure-fire way to establish your company as an authority in your industry.  That way is to write a book.  If you know enough about it to write it, you will gain instant credibility with your clients when they see that you literally "wrote the book" on your topic.

The book can be any size or form   It can range from a very inexpensive booklet of only a few, succinct pages, on up to a hardcover masterpiece.  How large or impressive it should be will depend upon several factors, including how much you have to say, your budget, your proposed uses, etc.

Image can take the roughest of drafts and edit it into its polished form, ready to be published.  The finished book can then be sold, or used as a gift to your clients, as a springboard for discussions, as the basis for speeches on the subject, etc.

Event Coordination and Facilitation

Do you have an event coming up that needs to run smoothly?  Do you want to make sure that everything happens as it is supposed to, and that there are no problems?

Image can arrange almost any kind of event:

 Our experience shows that we can help you.  John has arranged events for

Audio/Visual Support - John has worked in the audio visual field for over 11 years.  With our expertise, we can arrange for any kind of presentation, including the technology needed to make it memorable.

Handbooks and Manuals

Does everyone in your company know what they need to know about the day-to-day operations and correct procedures of the company?  Is it in writing?  The printed information of your company is important.

Of course, some of these can be consolidated into fewer books or booklets, or even into just one book.  The important thing is to get everything written down, to prevent misunderstandings and even possibly litigation.

Image Consultation

What's your image?  What impression do your potential customers receive when they see your company represented, in all of the forms that the public sees?  Is it consistent?  Does it create the effect you want it to?   Does that impression work for you, or might it even be working against you?

Image can examine and analyze everything that the public sees.

We can then advise you about anything that is inconsistent, that gives the wrong impression, or is in any way working against you.  Finally, we can recommend solutions that will make your image work for you.

Logo Design

Does your logo visually represent the essence of your company or organization?  Does it give the right impression?  Does it really reflect your organization's spirit?

Image can design a logo for your company or organization that can provide instant recognition, and improve or enhance your image.

Our experience can work for you.  John has designed appropriate logos for several different companies and organizations:

Newsletter Writing and Design

Does your company or organization produce a newsletter?  Is there a need for this kind of communication, either in print, on your website, via email or by fax?

Image can create communication for your company or organization, both internally and externally.  From client letters to thank-you cards, we can write and design the communication you need.

Our experience is a matter of printed record.  John has written, edited and produced newsletters for three different organizations:

Needs Assessment

Our first consultation is free.  It's a brief meeting in which we introduce ourselves and get to know you and your company.

From this meeting we make a preliminary determination of what we feel are your greatest needs.  We then create a report of these needs and arrange a second meeting, in which we present our findings to you in the form of a Needs Assessment.  Then we can discuss them, and you can decide what you want to do next.

Poster Design

Do you need to promote an upcoming sale or event?  A well-designed poster is an economical yet powerful sales tool.  Posters have proven to work well for many different kinds of events.

Image can design posters that generate interest and sell tickets.  Our experience has proven invaluable for many groups.  John has designed posters for:

Press Releases and Feature Articles

Has your story been told?  Has it been told well?  Do your potential customers or members really understand what your company or organization is all about?

Image can write your story and make it newsworthy enough to be published, interesting to the reader, and promote your products or services.

Our experience in getting stories published is a matter of public record.  John has written feature articles for The Maturity Times magazine on the following topics:

John has also written Press Releases, which were published as feature articles, for the following organizations:

It is time to tell your story.  Or to update it and tell it again.

Sign Wording and Design

Do you need a sign?  The right sign in the right place will sell products, promote safety, and save time and money.

Image can create custom-designed signs for any purpose:

Our experience is a sure sign that we can help you.  John has designed various kinds of signs for several companies and other organizations. 

Slogans, Mottos and Tag Lines

Your company's image is reflected in everything it communicates.

Slogan - Does your company use a slogan or motto?  Does it really capture who you are?  Does it work for you?

Mission Statement - Does your company have a Mission Statement, a written statement of your goals and values?  Should you have one?  What should it say?

Tag lines - Do you use a tag line or headline in your ads?   

Image can write or help you enhance everything you put in writing.

Speeches and Presentations

Do you have an opportunity to get your message across by talking directly to potential customers and clients?  If so, you are fortunate.  A well-written and dynamically conveyed presentation can be powerful and effective.  If not, Image can arrange that for you.

Image can write and illustrate speeches or other presentations for any purpose, and even present them for you, if you prefer.  Our experience can help speak to your audience.  John has written and presented talks on many subjects.  Some of these topics are:

Teaching / Instruction

Do your employees know all the things that they should know?  Do you have a plan in place to teach them?  

Image will set up a class, at your employees' convenience, to give them one time or on-going instruction is any of several areas.  Classes can be designed to be any length, from a one-time, half-day or one-day seminar to a full semester of weekly sessions.

Voice Work

Image works with several associates who have distinctive voices, and extensive experience announcing and doing other voice work, including character voices.  John has done successful voice work for radio commercials, created character voices, and done live announcing for concerts, musicals, plays and recitals.

Website Design

Does your company have its own website?  Today a company is often judged by its website.  A company that does not have one is perceived to be "out-of-date" or "behind the times."

This is especially unfortunate, since a website is one of the most valuable tools a company can have.  From basic information, such as the days your company is open and/or closed, store hours, and products carried, to the most complex ideas, your information is out there, around the world, 24/7/365.

In addition to his own personal site, John has designed, written and edited websites for

Conclusion

Image Associates' extensive experience in all kinds of communications can help your business or organization to solve problems and achieve its goals.  Contact Image now for a no-obligation, free consultation.

This web site was designed, written and edited by our Webmaster, John Silah of Image Associates.

ia - Image Associates

631 East Bank Street, Fond du Lac, Wisconsin 54935-2853  U.S.A.,  # (920) 923-1918,  jsilah@fdlct.com

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